Industry Interview
Featured in Women in Tech SEO
Sharing my professional journey, experiences, and perspectives on the evolving SEO industry.
Read the Interview →SEO, AEO & AI Search Strategist
Helping Businesses Build Visibility Across Google and AI Search
I'm Sushma Maurya, an independent SEO and Search Strategist helping businesses strengthen their organic visibility across Google and AI-powered search. I specialize in SEO, Local SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), combining strategic thinking, technical expertise, and content optimization to build search visibility, authority, and sustainable organic growth.
The Strategist Behind DigitalSushma
My journey in digital marketing and search has been driven by one goal: helping businesses build a meaningful and sustainable online presence.
With 10 years of experience in digital marketing and search, I've worked across different aspects of organic growth, from technical SEO and content optimization to Local SEO and emerging AI search practices.
I believe effective search strategy starts with understanding people — how they search, what they need, and what makes them trust a brand. That's why my approach combines data, technical expertise and audience-focused content rather than chasing rankings alone.
Through DigitalSushma, I share practical knowledge and help businesses navigate the changing search landscape with clarity and strategy.
Recognition & Community Involvement
Featured, Recognized & Active in the SEO Community
My professional journey goes beyond client work. I'm passionate about continuous learning, sharing knowledge, and contributing to the SEO community. Here are a few highlights from my journey.
Scholarship Recipient
WTS Fest London
Received a scholarship to attend WTS Fest London and connect with the Women in Tech SEO community.
Event Participation
SaaS SEO Alliance
Participating in industry conversations and learning opportunities within the SaaS SEO community.
Mentor
TheSEOTalkers
Sharing knowledge, offering guidance, and supporting aspiring SEO professionals through mentorship.
10+
Years of Experience
SEO & Digital Marketing
60+
Projects Completed
Across Digital Marketing & SEO
WHAT I DO
How I Help Businesses Grow
Strategic SEO and search optimization to build visibility, attract relevant audiences, and support sustainable organic growth.
SEO
Search Visibility & Organic Growth
Building sustainable search visibility through technical SEO, keyword research, content optimization, site architecture, and authority development to attract relevant organic traffic.
Local SEO
Local Search & Google Business Profile
Helping businesses improve local search visibility through Google Business Profile optimization, local keyword targeting, location signals, and strategies that attract nearby customers.
AEO & GEO
AI Search & Answer Optimization
Optimizing content and website structures to improve visibility across AI-powered search experiences, answer engines, and generative search platforms.
SEO Strategy & Consulting
Strategic Direction for Organic Growth
Developing practical, data-informed SEO strategies that align search performance with business goals, identify growth opportunities, and build long-term organic visibility.
MY WORK & RESULTS
Projects & Case Studies
A selection of projects where I've helped businesses strengthen their online presence, improve search visibility, and achieve measurable digital growth through SEO, AEO and strategic optimization.
SEO · LOCAL SEO · AEO
Home & Pool Business
Improved digital visibility through technical SEO, keyword research, content strategy, local optimization, analytics tracking and an AEO foundation.
767
Conversions
+71.6%
7.3K
Sessions
+9.7%
4.6K
Users
+34.2%
SEO · LOCAL SEO · AEO
Healthcare & Wellness Centre
Built online visibility from scratch through website optimization, keyword research, Google Business Profile optimization, content strategy and AEO-focused improvements.
1.7K
New Users
From zero in 3 months
40+
Top-10 Keywords
10–15
GBP Calls
E-COMMERCE · SEO · AEO · AMAZON
Industrial E-commerce Brand
Supported business growth from the ground up through e-commerce SEO, AEO, website optimization and Amazon Seller Central setup and marketplace management.
$14.7K
Amazon Sales
2-month period
170
Units Ordered
1.4K
Active Users
GA4 · Oct 2026
LOCAL SEO · SEO · AEO
UK Restaurant – Location A
Strengthened local search visibility through technical SEO, location-focused content, Google Business Profile optimization, conversion tracking and AEO foundations.
475
Conversions
+1,384.4%
2.8K
Users
+1,351.8%
23K
Events
+1,482%
LOCAL SEO · SEO · AEO
UK Restaurant – Location B
Improved local discovery and supported organic performance through local SEO, website optimization, content strategy, Google Business Profile management and AEO foundations.
2.3K
Conversions
4.8K
Users
+3.2%
59K
Events
+11%
SEO · TECHNICAL SEO · AEO
IT Services Business
Strengthened website visibility and user engagement through technical SEO, keyword research, content optimization, analytics tracking and AEO-focused improvements.
723
Users
703
New Users
50s
Engagement Time
Average engagement time +24.4% · User acquisition +23.6% · New users +23.1%
Performance figures reflect the supplied reporting periods and sources. GA4 metrics may include multiple acquisition channels and should not be interpreted as organic-only results. Results vary by project, market and reporting period.
LET'S GROW YOUR DIGITAL PRESENCE
Ready to Build Your Visibility Across Google & AI Search?
Whether you want to improve your search visibility, strengthen your local presence, or build authority in AI-powered search, let's explore a strategy that supports your business goals.
Book a Free Discovery CallChoose a convenient time through my Calendly booking page.