Are you feeling terribly overwhelmed by how much competition you are up against online? Don’t you feel desperate to figure out ways to differentiate and standout yourself from the other brands in your industry and start attracting more customers? And If so you really feel that way then this article is for you.
We’re going to share 5 awesome tips for making your NYC business outperform the competition online, in what is a highly saturated market. Here’s what you need to know.
1. Know your audience
This should be a given, but how many businesses do you suppose truly understand who it is that they are marketing their products to? (spoiler alert: 80% of businesses don’t have enough data to form effective digital marketing campaigns).
Ask yourself, who is your ideal customer? What do their lives look like? What are their biggest fears? What movies do they watch? Where do they stand, politically? How old are they? What kind of language best resonates with them?
Though you may already possess a general idea of whom you want to sell your products to – but there’s an enormous difference between knowing who you want to sell to and actually knowing who your products/services are best suited.
Assume that you know nothing about your ideal customer and start from scratch.
2. Understand who you’re up against
“Know thy enemy”. Do your due diligence and research the market and who you are up against – thoroughly. Gathering more effective and in-depth data on your competitors will place you in a better position to outperform them.
What are they doing? And more importantly, try to find out, what are they actually not doing. Fill in the gaps and crush them.
3. Find your USP and highlight it
Possibly, you might be selling similar products or services to your customers, but what stand you out are the things that you do differently. There must be something that you might be doing more effectively than your competitor you can highlight those things to differentiate yourself from the competition.
How do you source the materials used in the production process? Who does a better job of describing the product? Why can you afford to sell a similar product at a considerably cheaper price (or why are you more expensive)?
Spend time figuring out what makes you unique and then go all out in highlighting this to your customers. As you may be aware that there is an endless supply of coffee shops in New York City, so you should analyze why should anyone choose to hang out at yours.
4. Develop a crystal clear message
Who are you? What language do you use? Which style of communication resonates best with that audience of yours (which you researched so thoroughly)?
In order to truly outperform your competition online, you need to develop a message that is crystal clear!
If it helps, go and visit some Fortune 500 company websites. Study the likes of Apple and Coca-Cola. Notice how their copy hits differently? It’s because it’s perfectly apparent what it is that they do.
It’s easy to overcomplicate your message, but if you truly want to stand out, you’ve got to cut the fat and get straight down to brass tacks as eloquently as you can.
5. Outsource your needs to the pros
When you are best at what you do. So, why are you trying to master digital marketing as well? If you truly want to stand out and leave your competitors in the dust, you should double down and focus all of your time and effort on doing what you do best, whilst outsourcing all other requirements to the relevant parties.
For example, if you truly want to dominate your industry online, you better find some reputable SEO services in New York City with a proven track record for world-class digital marketing strategy and let them take care of it for you. After all, do you handle all of your bookkeeping or do you pay a number wizard to make short work of it instead?
Your time is really precious; please spend it wisely.
