In the fast-paced world of software as a service (SaaS), having an exceptional digital presence is crucial for companies wanting to stand out from the crowd. However, with over 30,000 digital marketing agencies to choose from, finding the right SaaS SEO partner can feel overwhelming.
This comprehensive guide aims to simplify that search by spotlighting the top 15 B2B SaaS SEO agencies making waves in the industry today. We’ll explore why SEO is pivotal for SaaS brands looking to scale, provide tips on choosing an SEO agency, and dive into what makes each of these companies uniquely positioned to catalyze online growth.
Whether you’re a funded startup ready to expand or an established SaaS firm looking to widen your reach, this list has an agency that can optimize your digital presence and convert clicks into loyal customers. Let’s get started!
Why SEO is Crucial for B2B SaaS Companies
In the digital realm, SEO is the key to reaching, engaging, and converting potential customers for SaaS companies. Here are five reasons why SEO should be a core part of your B2B SaaS marketing strategy:
Builds Authority and Trust
Top search engine rankings lend credibility to your brand. When prospects see you ranking highly for relevant keywords, it instils confidence in your solution. This authority makes customers more likely to choose you over competitors.
Increases Visibility and Reaches the Right Audience
SEO improves visibility so your content gets found by those searching for your products or services. Targeting the right keywords puts you in front of an audience already interested in your offering.
Provides Qualified Leads and Boosts Conversions
People reaching you via SEO have high intent to buy. SEO draws in targeted, meaningful traffic, converting visitors into marketing-qualified leads that turn into paying customers.
Cost-Effective Compared to Other Marketing Channels
Once your SEO foundation is built, it continues generating organic traffic and revenue. Unlike paid ads, you don’t have to continuously spend on SEO to keep getting results.
Generates Long-Term Results and Organic Growth
SEO delivers sustainable growth. Unlike paid search or social media marketing, which can disappear overnight if you stop spending, SEO investments yield returns over months and years.
In summary, SEO should be the bedrock of any scalable, cost-efficient acquisition strategy for SaaS companies. It delivers high-quality leads, builds authority, reaches your audience, converts traffic, and enables sustainable growth.
Related Article: How to Choose a SaaS SEO Agency for SQL and MRR Growth
How to Select the Best SEO Agency for Your B2B SaaS Company
With SEO’s importance clear, how do you pick the right agency partner from the sea of options? Here are five tips on choosing an SEO firm that will optimize your SaaS presence to attract and convert your ideal customers:
Look for Expertise in the SaaS/B2B Industry
Find an agency well-versed in SaaS and B2B marketing. They will understand your unique business model, buyer journey, and goals. Expertise in your field brings strategic insight.
Check their SEO Strategy and Methodology
Learn how they assess your current efforts, identify weak points, and implement tactics to rank you higher. Seek strategic thinking versus just mechanically checking off tasks.
Ensure They Focus on ROI and Business Goals
Choose an agency that ties recommendations to your KPIs and revenue targets. Efforts should align with your overall strategy and objectives.
Review Their Case Studies and Client Results
Validate abilities by examining their track record. Look for demonstrated success ranking SaaS sites and driving measurable ROI through high-quality traffic and conversions.
Evaluate Reporting, Transparency and Communication
Find an agency that provides regular analysis, metrics, and forecasting. Ensure they have processes for educating and keeping you up-to-date on efforts.
By vetting agencies based on these criteria, you’ll discover a true SEO partner ready to propel your SaaS to new heights. Now let’s look at 15 leading options ready to deliver results.
Also Read: Tracking the 11 Crucial SaaS Marketing Metrics for Growth
The Top 15 B2B SaaS SEO Agencies in 2023
1. NUOPTIMA
Founded: 2020
Location: London, UK
Services: SEO, Content Marketing, Backlink Building, SaaS Email Marketing, SaaS Platform Marketing, PPC, etc.
Clients: Microminder, Quolum, Bonnet, FUL, Eden Data etc.
Awards: Best B2B SEO Campaign 2022 at UK Search Awards
Website: www.nuoptima.com
Address: 1 Beauchamp Court, 10 Victors Way, Barnet, London, EN5 5TZ, UK
Specialisation: SEO, Backlink Building, B2B, B2C, SaaS, Content Writing and Creation, PPC, eCommerce Email Marketing, SEO for eCommerce Platforms, Amazon Marketing, Google Ads, LinkedIn Ads
NUOPTIMA is a trailblazing SEO agency transforming the growth marketing sphere. With over 15 years of SEO expertise, their diverse team excels in crafting data-driven campaigns tailored to fuel SaaS businesses with qualified traffic and profit.
Their comprehensive services, combined with innovative strategies rooted in analytics and UX, make NUOPTIMA a one-stop marketing partner. Clients receive actionable monthly updates demonstrating how efforts generate ROI.
With a portfolio of 300+ successful SEO projects, NUOPTIMA is recognized for propelling brands to 7-figure sales and surpassing SQL quotas. Their talent in excelling SaaS growth has earned awards like Best B2B SEO Campaign 2022 at the UK Search Awards.
2. Directive Consulting
Founded: 2014
Location: Irvine, California
Services: SEO, Content Marketing, PPC, Video Creation, Lifecycle Marketing
Clients: Uber Freight, Snap Inc, Amazon, etc.
Website: www.directiveconsulting.com
Address: 5281 California Ave, #240, Irvine, CA 92617, USA
Specialisation: SEO, PPC, Content Marketing, Video Creation, Strategy, Lifecycle Marketing
Directive Consulting brings a data-driven approach, analyzing metrics like LTV and CAC to optimize strategies for pipeline and revenue growth. Their offerings integrate performance content and SEO, aligning with the customer journey to craft material that converts across every stage.
With full-funnel marketing optimization, from lead management to revenue generation, Directive Consulting empowers SaaS companies with comprehensive solutions tailored to their digital marketing needs. Their analytical rigor and results make them a top choice for SaaS SEO.
3. Rock The Rankings
Founded: 2020
Location: Charlotte, NC
Services: SEO, Content Writing, Consulting
Clients: CV Maker, Hackathon, Atto
Website: www.rocktherankings.com
Address: 125 Remount Rd, Suite C-1 #545 Charlotte, NC, United States 28203
Specialisation: B2B SaaS SEO, Content Marketing
Rock The Rankings focuses on constructing reliable customer acquisition channels through SEO for SaaS brands. Their 90-day sprints condense year-long efforts into 12 weeks to accelerate demo requests, signups, and MRR expansion.
Their Growth Faster Framework audits existing content then builds new, high-intent material that ranks and converts. Expertise in revenue-focused SEO and authority building provides SaaS companies with an agile partner adept at capturing and converting buyers.
Also Read: 9 Marketing Automation Tips & Tools for SaaS Companies
4. Demandwell
Founded: 2019
Location: Indianapolis, IN
Services: SEO and Content Strategy for B2B SaaS
Clients: Lessonly, Ordoro, Crunchbase
Website: www.demandwell.com
Address: 830 Massachusetts Avenue, Suite 1500, Floor 3, Indianapolis, IN 46204, USA
Specialization: SEO and Content Strategy for B2B SaaS
Demandwell brings over 60 years of digital marketing experience specifically helping SaaS companies turn SEO into recurring revenue. Their SaaS SEO expertise centers around their P.A.C.E method – Plan, Attract, Convert, Evaluate.
This structured approach helps build sustainable tactics. Demandwell also provides software solutions assisting with keyword research, content optimization, and performance insights – everything to rank higher and maximize SEO ROI.
5. Fortis Agency
Founded: 2007
Location: Pula, Croatia
Services: SEO, Content Marketing
Clients: Amazon, BMW, Intel, NASA
Website: www.fortis.agency
Address: Vitasovićeva 36, 52100 Pula, Croatia
Specialization: SEO Content Marketing
With extensive SEO and content creation aimed at increasing online visibility and revenue, Fortis Agency has driven growth for SaaS startups ranging from 5 to over 50 million in revenue.
Their blog-focused approach centres on crafting compelling, keyword-optimized posts that rank highly and convert readers to subscribers and customers. Fortis combines lean processes and agile workflows to refine content production, outreach, and amplification – ensuring excellent client outcomes.
6. Skale
Founded: 2020
Location: London, UK
Services: SEO, SaaS Link Building, Content Creation
Clients: Maze, Moonpay, Perkbox
Website: www.skale.so
Address: N/A
Specialization: SEO, SaaS Link Building, Content Creation
Skale fully manages and scales a SaaS company’s SEO with an emphasis on expanding product activations. Their team acts as an extension of your marketing team, providing strategy, content, and technical expertise tailored to your brand.
Noteworthy is their proactive industry outreach to insert quotes from thought leaders into created content. This imbues published materials with enhanced authority and expertise. For SaaS companies seeking an SEO partner to accelerate growth, Skale delivers exceptional service and results.
Also Read: A Guide to PaaS, SaaS, IaaS, and CaaS Cloud Computing Models
7. Flying Cat Marketing
Founded: 2020
Location: Barcelona, Spain
Services: SEO and Content Marketing for B2B SaaS Companies
Clients: ActiveCampaign, Mixmax, TestGorilla
Website: www.flyingcatmarketing.com
Address: Carrer de Vilafranca 7, 08024 Barcelona, Spain
Specialization: SEO and Content Marketing for B2B SaaS Companies
Flying Cat Marketing offers comprehensive SEO and content tailored to SaaS. Their diverse, inclusive team analyzes your business and competition to build strategies addressing growth challenges.
Blending analytical SEO with insights into your customer base, Flying Cat creates content that resonates with your target audience. Additionally, their emphasis on diversity provides the versatility needed to thrive in the competitive SaaS space and deliver results.
8. Kalungi
Founded: 2018
Location: Seattle, WA, USA
Services: B2B SaaS Marketing Services
Clients: BP Logix, CPGvision, Zippity
Website: www.kalungi.com
Address: 1000 2nd Ave, STE 2500, Seattle, WA 98104, USA
Specialization: B2B SaaS Marketing Services
Kalungi is an integrated B2B SaaS marketing agency helping software companies develop marketing functions that evolve alongside their business. Their suite of strategic leadership and tactical team support provides the tools SaaS brands need to establish their presence and scale.
Notably, Kalungi offers a 95-point marketing audit providing a comprehensive assessment of existing marketing capabilities and a tactical roadmap for improvement. Their focus on transparency and objectives ensures accountable, metrics-driven marketing.
9. Minuttia
Founded: 2020
Location: Tallinn, Estonia
Services: Content Marketing and SEO for B2B SaaS
Clients: Respona, LearnWorlds, SwagDrop
Website: www.minuttia.com
Address: Sepapaja tn 6, 15551, Tallinn, Estonia
Specialization: Content Marketing and SEO for B2B SaaS
Minuttia excels at long-form, comprehensive content creation and link-building catered to the B2B SaaS realm. Their approach entails thorough research to develop industry-relevant, keyword optimized materials that drive engagement and conversions.
They also secure high domain rating backlinks from authoritative websites to boost their clients’ online presence and credibility. Combined with full-scale SEO services, Minuttia helps SaaS brands double organic visibility within months.
Also Read: The Complete Guide to Funding Your SaaS Startup
10. Simple Tiger
Founded: 2006
Location: Sarasota, FL, USA
Services: SEO, PPC, Content Marketing
Clients: Bidsketch, Jotform, ContractWorks
Website: www.simpletiger.com
Address: 677 N Washington Blvd, Sarasota, FL 34236, USA
Specialization: SEO, PPC, Content Marketing
With over 15 years dedicated to the SaaS space, SimpleTiger leverages proprietary technology, guiding principles, and proven tactics to drive rapid, scalable growth for software companies. Their comprehensive services span technical SEO, content creation, link building, and paid advertising.
Spread across the US, SimpleTiger’s team provides monthly updates focusing on key performance indicators crucial for organic expansion. Their innovation and expertise in amplifying SaaS visibility and revenue make them a top choice.
11. Embarque
Founded: N/A
Location: Geneva, Switzerland
Services: Content Marketing Services, SEO Services for SaaS Companies
Clients: ScrumGenius, Upscribe, SignHouse
Website: www.embarque.io
Address: 13 rue Hoffmann, 1202 Geneva, Switzerland
Specialization: Content Marketing Services, SEO Services for SaaS Companies
Embarque employs meticulous keyword research and analysis using tools like Ahrefs and Frase to chart targeted organic growth strategies for SaaS brands. Their services range from technical SEO audits to full oversight of SEO initiatives.
With collaborations spanning notable startups like Mailjet and VEED, Embarque’s focus is on enhancing SaaS companies’ online visibility to augment subscriber counts and strengthen digital market positions. Their tailored, transparent services empower brands to concentrate on business-critical endeavors.
12. First Page Sage
Founded: 2009
Location: San Francisco, CA, USA
Services: SEO, Consulting, Web Design
Clients: Salesforce, Microsoft, US Ban and Logitech
Website: www.firstpagesage.com
Address: 2250 Union St, San Francisco, California, 94123
Specialization: SEO, Consulting, Web Design
First Page Sage sets itself apart with its distinct focus on lead generation through ghostwritten content. Their expertise spans complex subject areas, and their clientele includes major brands like Salesforce along with agile startups and mid-sized companies.
By studying clients’ business and audience, they build strategies addressing buyers’ pain points through regular, high-quality content. This achieves lower customer acquisition costs and a steady stream of qualified leads. With over a decade of proven SEO success, First Page Sage is a leader in results-driven content marketing.
Also Read: Best Social Media Channels for SEO of SaaS Companies
13. Outpace SEO
Founded: 2020
Location: Oklahoma City, OK, USA
Services: SEO services for SaaS Companies
Clients: Undisclosed
Website: www.outpaceseo.com
Address: N/A
Specialization: SEO services for SaaS Companies
Outpace SEO leverages deep search engine expertise to deliver measurable ROI for SaaS brands. Their niche focus on SEO is anchored in understanding search algorithms. Using experiments and testing, they ensure clients’ websites align with the latest SEO best practices.
Offerings span everything from on-page optimization to conversion rate analysis. Outpace SEO stands out for their analytical, metric-driven approach focused on visible impact rather than vanity metrics. SaaS companies seeking true SEO mastery would do well to explore Outpace SEO.
14. RevenueZen
Founded: 2017
Location: Portland, OR, USA
Services: SEO, Content Creation
Clients: Lightyear, LeadsRx, StockIQ
Website: www.revenuezen.com
Address: 4039 N Mississippi Ave Ste 308 Portland, OR 97227
Specialization: B2B SaaS SEO, Content Marketing
RevenueZen emphasizes revenue growth over simple visibility gains. Their sustainable, organic approach centers on building trust and generating qualified leads through content. This focus enables predictable revenue expansion without reliance on paid ads.
Their 5 stage methodology – Analyze, Grow, Expand, Validate, Refine – ensures deep understanding of client needs, calculated growth strategies, and continuous optimization. With documented results like 10x organic traffic and top B2B Company awards, RevenueZen is a leading choice.
15. 93x
Founded: 2019
Location: London, UK
Services: SEO, PPC
Clients: Learnosity, Autovista Group, Uniphore
Website: www.93x.agency
Address: 60 Grays Inn Rd, Holborn, London, WC1X 8AQ, UK
Specialization: SEO, PPC
93x brings deep SaaS and B2B technology expertise to elevate digital presence and funnel growth for software companies. Their team blends top SEO skills with a journalist mindset, creating content tailored to complex buying journeys.
Standout services include their Pixel Perfect campaigns encompassing technical and on-page optimization for measurable rankings lift. With large enterprises like Autovista and Uniphore as marquee clients, 93x has the experience to scale brands through quality-driven SEO.
Also Read: The Complete Guide to Guest Posting for SaaS Business Growth
What to Expect When Partnering With a Top B2B SaaS SEO Agency
Once you’ve selected an agency partner from this list, what should you expect during the engagement? Here are some of the core services and results a top-tier B2B SaaS SEO agency will provide:
Keyword Research and Analysis
Your agency will conduct in-depth keyword discovery and examination to identify high-value search terms aligned with your offerings. This enables content optimization targeting searches with intent.
Technical SEO Audits
A full audit will identify and improve technical weaknesses impacting rankings, like site speed, structured data markup, indexing issues, etc. This SEO hygiene strengthens your foundation.
Content Strategy and Creation
Your agency will build an editorial calendar and produce optimized content assets like blogs, guides, and more that target priority keywords and resonate with each buyer stage.
Link Building and Outreach
White-hat outreach and syndication tactics will continually garner high-authority backlinks from trusted sites to enhance your domain authority and keyword rankings.
Regular Reporting and Updates
Through dashboards, calls, and presentations, your agency will provide insights into activities undertaken and results achieved to showcase the value delivered.
Increased Organic Traffic and Leads
Comprehensive SEO will grow your organic site traffic, visitors, and leads month-over-month, reducing reliance on expensive paid channels.
Higher Conversions and Sales
Higher-quality organic traffic will drive greater website engagement and conversions, leading to more sales opportunities and closed deals.
Improved ROI and Revenue Growth
Bottom-line revenue and customer growth will expand through the compounding benefits of increased reach, conversions, and retention from SEO.
By aligning with a proven SEO expert, your SaaS company can realize significant, long-term gains across key performance indicators contributing to overall business success.
Key Takeaways on Choosing the Best SEO Agency for B2B SaaS
To recap, here are the key points to remember when selecting an SEO partner for your B2B SaaS organization:
SEO delivers sustainable growth, cost-efficiency, and qualified traffic – it should be a marketing cornerstone.
Seek SEO expertise tailored to the SaaS/B2B space to get strategic guidance.
Evaluate agencies based on ROI focus, methodologies, proven results, and communication.
This list highlights 15 of the best SaaS SEO agencies recognized for driving expansion.
Leading agencies provide holistic services encompassing technical SEO, content, links, and performance tracking.
Partnering with the right SEO firm provides compounding benefits as traffic, conversions, and revenue grow.
Conclusion
In the expansive digital landscape, SEO is the compass guiding SaaS companies to sustainable visibility, engagement, and sales. However, achieving SEO success requires partnering with an experienced specialist.
This guide outlined why SEO is pivotal to SaaS, how to select the ideal agency, and profiled 20 top providers ready to unlock your online growth. The highlighted firms possess the perfect blend of SaaS expertise and marketing technology to gain pole position on search engines.
Whether you seek more organic leads or higher-quality traffic, partnering with one of these proven SaaS SEO leaders will accelerate your agency. Take the first step today towards search dominance by reviewing these firms and finding the right fit to achieve your online goals.
