Proper marketing can make or break the success of a business and it plays a crucial role in economics as well as everyone’s lives, especially from a consumer’s point of view.
The way a business creates, shares, and targets a certain demographic is what you would call marketing. It is essential in selling goods or services to potential consumers and letting them know what your company does, sells, and how it works.
The aim of marketing is to appeal and portray the value a good or service can bring to buyers, be that by making their lives easier or something they will enjoy.
Most businesses now have websites, social media pages, and eCommerce platforms, allowing them to reach a larger audience and be able to put out more information regarding the business and its products.
There have been statistical studies showing how about 80% of businesses fail within two years of their opening due to inadequate marketing strategies.
Here, we will show you the best extensions to use for your marketing to not end up within those statistics and survive the future job market.
Free shipping bar
One of the most enticing parts of shopping and ordering things online is the free shipping. Little do many customers know, but free shipping is a tactic used by businesses to incentivize you to spend more at their store.
This fact isn’t a negative though, since there is mutual benefit involved between the two parties.
Sparsh Technologies’ free shipping bar extension allows digital store owners to create and display this “free shipping” message which can be reached after arriving at a certain benchmark price being spent by the buyer.
With this Magento extension, you can design, place, and even preview the template, so you can assess what will be the most encouraging for buyers to view.
You can change the settings in the code and will also need to clear the cache of your systems. You can even display this little message banner on multiple pages if you wish.
Once the minimum buying requirement is reached, you can customize and add a unique message in place of the “free shipping” banner. The best thing about this extension is that it is almost guaranteed to increase your conversion rates.
Facebook shop integration
Almost 3 billion people have active Facebook accounts they use monthly, making it a great marketing platform for businesses.
This extension makes setting up a Facebook store a breeze by online Magento 2 products automatically with the Facebook store. All you need to do is turn on product synchronization and it will do the rest for you.
The greatest advantage to this extension is it allows business owners to update their stores in mass quantities without having to spend hours doing it manually. The extension allows for the products to also be bifurcated to decide whether a certain item should be uploaded or not.
You can also map certain information about the products which will also be automatically uploaded and synchronized. The information ranges from price to stock availability, and so on.
Ultimate Sales Boost
This extension, made by Mageworx, allows you as a business owner to boost your sales through proven techniques that are used in the industry. Those techniques include flash sales, tactics to induce urgency, and banners showing scarcity.
The additions include stock status bars, countdowns and pop-ups, and notifications on a product’s popularity. Its only downside is it is only compatible with Magento 2.
It takes some blogging to achieve your dream company status and Amasty helps you with that.
This extension is SEO optimized, has many design options, caches content, and even has a feedback section where customers can write their feedback. In addition, it is compatible with both Magento 1 and 2. It may be a bit pricey for new owners, but it is worth the investment.