Digital marketing is the field that requires an expert who can sense the search engine algorithm and trends. These algorithms keep updating and the online marketer has to synchronize their strategy as per the search engines. Along with making a website search engine friendly, it is important to ponder on the steps to make it user-friendly.
Every company needs a digital marketing professional to lead the business online and stay apart from the competitors. The requirement can be fulfilled by staffing agency Los Angeles that deal with a pool of candidates every day for multiple profiles. If you are hiring them, here are some factors to evaluate to choose a perfect candidate who is a digital freak.
Expertise In Search Engine Marketing (SEM):
The term search engine marketing includes two aspects- Search Engine Optimization (SEO) and paid advertising. SEO is a completely organic approach to rank your website for the targeted audience through keywords. The paid advertising deals with Google ads, or social media ads to give your business an instant boost for conversion.
When you adopt the organic approach, you must hire a candidate who has expertise in SEO. Knowledge of social media and online reputation management is an added advantage. On the other end, if conversion is your motive, then you must hire a professional with expertise in paid marketing tactics. Google ad words, & social media ads, are the two major platforms.
Content Marketing Intricacies:
Digital marketing works when you have a defined strategy. One of the major strategies is content marketing and its related tools that digital experts must know. The candidate must have deep knowledge on how to use keywords and the distribution of their related searches in the content. Blogs, articles, and PR help to fetch traffic for the website.
It includes drafting engaging content for the relevant audience and driving them to your website. The staffing agency Los Angeles must check the digital profiles and prefer shortlisting candidates having mastery of content part. Not only creating but making the content reach to correct audience is necessary.
Even if the candidate has less experience in creating SEO content, he/she must know content marketing tools. These tools help in making the content popular among the targeted audience. Sharing content on social media and other platforms can give you organic leads and conversions.
Experience In Team Handling:
A good digital marketer is an excellent team player. They coordinate with other teams like development and maintenance, content, marketing team, etc. to get the best result from every team. The recruiting agencies must prefer a team player with rich experience in coordination with a problem-solving attitude.
SEO Analyst/SEM Analyst/Digital Marketing Analyst:
These terms are not identical. Any SEO analyst is an expert in ranking your website by using organic methods. The SEM analyst is a professional in utilizing and managing the funds for online campaigns and conversions. Collectively, a digital marketing analyst is an expert in both concepts
If you are hiring a digital expert, make sure to convey your exact requirements to the staffing agency Los Angeles. They will hire the perfect match for the organization.