How to Improve Traffic to New Website Doing Content Marketing?

Do you have new website and struggling to improve the website traffic? There is a way by which you can improve your traffic i.e.; by doing content marketing strategy.

You already heard about the content marketing. Here I am going to share some tips of content marketing strategy which helps to improve website traffic.

About Google’s Freshness Algorithm

As you always know Google always loves the “fresh” content. Fresh and unique content will help you rank better in search page. The freshness algorithm promotes the new content of your website when it is in trend.

Google’s freshness algorithm means that it does not promote the recently published content, instead, it will promote the trending content on search.

Updating Content vs. Changing Content

In 2018 Google’s John Mueller had this to say about freshness as a ranking boost:

“Fresher doesn’t mean better. Don’t fall into the trap of tweaking things constantly …when you could be moving the whole thing to a much higher level instead.

It’s more a matter of your putting out new content… that’s relevant for people who are searching at the moment and that we’re ranking them based more on that…”

There is a difference between changing the content and updating content.

Changing the content does not show that is up to date according to the search trend. This means that you are only modifying your content or topic.

On the other hand, updating content means you are writing fresh & unique and updated topic.

How Fresh Content is Relevant?

Fresh and trending content always helps in increasing traffic and it engages your audience. Because every day users need trending and new topics.

A new website is going to struggle ranking in search. Evergreen content helps you to establish and improve traffic of your websites. Publishing content in trending topics is a useful content strategy for a new website. It attracts your targeted users to the topic.

Related articles

How E-E-A-T is Shaping SEO Strategies in 2024

In today's competitive digital landscape, search engine optimization (SEO)...

A Step-by-Step Guide on Overcoming Local SEO Challenges

Local SEO is a cornerstone of online success for...

The Art of Intuitive Navigation: Enhancing User Experience with Smart Design

The process of navigation through a website should be...

Mastering Local SEO for Restaurants and Takeaway Businesses in 2024

In today's digital age, local Search Engine Optimization (SEO)...

What is a Quiz Marketing? The Ultimate Guide to Boosting Leads and Sales

In today's digital age, capturing and maintaining consumer attention...
Sushma M.
Sushma M.
Hi, I am Sushma M. an experienced digital marketer with vast knowledge in related domains such as SEO, PPC, Social Media Marketing, and Content Marketing. I am also a Blogger and run my own blog, Digital Sushma. Lately, I have started researching and analyzing the latest innovations in the field of AI, ML, and Data Science and how these innovations can affect Internet Marketing.