This year 2020 has brought so many changes in our lives due to the Covid-19 pandemic. It has an impact on our personal, professional and social life. As everyone is now focusing on “From home, at home” like things its bringing impact on the marketing field. Due to the impact of this Covid-19 pandemic peoples are knowing about the importance of being digital. Now websites, digital payments, digital marketing, remote working opportunities getting more importance than the traditional ones.
Due to the pandemic peoples are more likely searching the terms “From home, at home” on search engines and they are also searching for a fitness related keywords like” immunity boosters”. So, we can do SEO and marketing by keeping those things in head which will bring more positive result to our business.
Points to Remember Regarding Marketing In COVID-19 Pandemic:
1. Keep updating Google My Business Page regularly:
Regularly updating your Google My Business Page will surely help your customers to get notified about any changes in the working hours of your business. It will help to avoid any inconvenience towards your consumers.
2. Don’t miss the opportunity if you are a good writer:
Yes, that’s right. Nothing can be better for a writer than a free time to think and write. If you have your own thoughts and ideas you can go with it otherwise find hot and emerging topics to create content and write on do off-page for it and earn wisely without blaming to the situation. Take the help of tools like Google trends to search for trendy terms in world.
3. Include a Page of Covid-19 on Website:
Your website must include a separate page for Covid-19 its not required that website must have to be related to health like topic. As we all know pandemic has bring an impact on everything then surely your business also got impacted so for this reason your website must a page for Covid-19. On that page you will write an information or will update to the consumers about any changes to your business.
4. Analyze the trendy businesses and promote them:
If you are a digital marketer then you can be benefitted very well all you need to do is just search and analyze for the businesses which are still running during this pandemic situation .There are many businesses like “sanitization services, grocery shops, health services, immunity booster products ” and many more to go with. So just search and analyze them and promote them on Google and other platforms as all these are trending businesses you will surely get the satisfying results.
Points To Remember While Doing SEO In Covid-19 Pandemic:
1. Perform Keyword Research:
As we all know how important keyword research is. During this Covid-19 pandemic situation the searching habits of peoples have drastically changed. Get the data by analyzing the terms which are searched by peoples more. To get data take the help of Google Trends, Google Search Console, Moz, SEMrush, smallseotools, Ahref like tools through which you can get more accurate collection of data.
2. Implementation of Schema Markup-FAQ Page:
Implementing schema type FAQ Page will help more to get creative and markup content. You will see that your snippet will extend significantly with the FAQ box. It’s not so hard to implement FAQ Page Schema Markup You will need to write JSON-LD code to do this schema markup but you can also generate that code using tools.
3. Create highly relevant content for website:
As we know well SEO is not one-time process but it’s an ongoing process. So this is the key factor to remind that we have to keep researching about new content and to add that content on time to our website so it will keep attracting audience on our website continuously. Always focus on creating highly relevant and fresh content and don’t forget to add it to our website.
4. Create content for your target audience:
To keep consistency in growth of your website traffic you need to focus on what your target audience want from you .To do so analyze the behavior of your target audience on search engines like what they searches on search engines , what do they watches and all to get proper data about your audience.