Mobile apps have intruded every part of our lives. Unlike the trend half a decade before, now even small companies and brick and mortar stores are increasingly embracing mobile apps to build their digital footprint and push customer engagement and business conversion.
But while small businesses now can easily shape their mobile app presence, not all enterprise apps are equally successful in drawing an audience and consistently converting business through their mobile apps. This is where learning from the tried, tested, and validated tips from the successful practitioners can prove to be necessary.
Here we will offer some of the most effective tips to help businesses get more through their mobile apps.
Offer Real-Time Feature
Mobile app users are more impatient than ever before, and they hate to wait any longer than 3 seconds for an action to complete or get feedback. Those days are gone when YouTube users used to wait patiently for the buffering to complete to watch a 5-minute video. Keeping in tune with this radical change in the data transmission speed and technology, most users are now habituated with real-time streaming capability. The advantages of real-time mobile apps are well known to many businesses.
Real-time data streaming allows many businesses to stream live media and other content to push customer engagement. Live streaming can play a huge role in promoting products and services, and similarly, real-time collaboration can ensure lightning-fast response time for customer support, sales, and marketing teams. The only caveat for using this feature is to use the right technology stack and ensure expert hands in shaping the end-user experience.
Intelligent Chatbot for Customer Support
Chatbots have already been the in-thing for quite some time, and too many businesses are utilizing chatbots for communicating to their audience. Particularly, simple rule-based chatbots are widely used for new user onboarding or for answering Frequently Asked Questions or providing objective answers that don’t involve any problem-solving skills.
But these rule-based chatbots are already making their exits. They are increasingly being replaced by more powerful intelligent chatbots equipped to answer queries based on data-driven insights on user preference and particular contexts. These new chatbots powered by cutting-edge Artificial Intelligence (AI) and Machine Learning (ML) technologies can do wonders in personalizing the app user experience.
If you are a local business, you can still reap astonishing advantages through a fully featured mobile app by localizing the entire user experience. A local brand catering to customers in a neighborhood can emerge as the leading brand in that locality by just making it easier for target customers to find them when they need them.
Suppose you stay awake to the emerging trends in and around Google. In that case, you must be finding the popularity of the localized keywords for every city and region to connect with people in particular areas. This is why even Google is now giving extreme importance to local search engines. How can your app take a different course?
Users increasingly make Google searches with keywords like “building planner in Glasgow.” Your app should fully capitalize on this hyper-local marketing trend. You can turn your app to hyper-local attributes in a number of ways. First of all, make the local app appear with a hyper-local look and feel. Secondly, the local attribute addresses specific user contexts to make things more effective.
Prioritize Lean User Experience
Let us not doubt the fact that engaging user experience wins new customers and business for any app. As a business, you should consider your mobile app as your storefront, and accordingly, you should develop it lean, intelligent, and effective for different user contexts.
Successful mobile app development companies insist on app design with a simple and visually appealing interface with the most negligible cognitive load or distractions. The strategy should be thoroughly focused on the ease of use for your target audience and visual branding elements. The app should ensure intuitive navigation, easy access to content, a user-friendly search function, faster loading speed, and zero instance of crashes when it comes to user experience.
As every business has a mobile app for meeting their user expectations and driving business conversion, the user experience can help a business stay ahead of the competition without offering unique products and services. Lastly, the app must provide an instantly engaging mobile onboarding to guide new users about using the app effectively.
When browsing a website, you are entirely at the mercy of an internet connection. A business website cannot help if the user loses connectivity. But a mobile app can if it is optimized for offline access. Yes, many apps can be opened offline, and even you can use the features and browse content that you opened earlier.
Offline access helps a business brand make broader customer outreach, garner more customer engagement, and increase loyalty for the brand. In low network areas where people struggle to access the internet and open apps, offline access to your app can significantly relieve. Consequently, your brand enjoys a distinct competitive edge as well.
Providing offline access to app content and structures is not difficult if you know the key actions. First of all, you need to build the app with instant local caching capabilities to allow access to pages earlier opened in an instant. It would help if you used any of the leading caching engines for the app project.
Businesses can always get optimum through their mobile apps if they keep in mind the lean development principles and incremental measures such as MVP to build an app over time through user validation. An app’s success is shaped over time and not just through one-time development.