With the increase of online shopping, marketers are always at the tip of their toes to find new consumer tricks to boost sales and increase conversion rates. You might be thinking that you buy things that you actually need, but research suggests that we easily fall into the tricks of the savvy marketers who manipulate our sentiments constantly, and they make us buy things we don’t need. Indeed nowadays, we spend more money shopping online than at physical stores, and marketers exploit all vulnerabilities that online platforms provide. They convince us to invest in products and services that we don’t need.
Some Popular Consumer Tricks
In this write-up, we will talk about what people want to buy, what makes people buy, and some popular consumer tricks that marketers utilize to make their customers purchase anything they want them to buy. Let’s get started:
Free Products and Offers:
Who does not like free products? It goes without saying that we all love free goodies. This is a sentiment that marketers use to trick consumers into buying something they do not want. When we innocently open a website and the free giveaways and exciting offers flash into your eyes, it becomes irresistible to stay away from the offers. But to face the fact, these goodies are not actually free. Most of the online websites will charge a shipping cost, and they will usually give free products when some new product is freshly launched in the market. Usually, these products have significantly less market value.
Discounts and Volume Bonuses:
The 1-1 offers and volume bonuses are other popular tricks marketers usually employ to boost sales. Consumers generally fall for such volume bonuses thinking that they got an excellent deal, and they end up buying things that they actually never planned for.
Limited Time Offers:
Whenever we click on any shopping website, the limited time offers with the clock ticking on them often catch our attention; as a matter of fact, the marketers create a sense of urgency in this manner to initiate sales. However, if you are smart and check the websites at a later date, you will find that most of the products mentioned on a discount in the limited time offers will be available at a later date and at a discounted price. As a savvy customer, you may create a shopping list and buy things that you need.
Whole Pricing Instead of Decimal:
Many marketers nowadays insist on keeping whole prices instead of decimals. Researches show that decimal figures are hard to process, and our brain can process the whole figures more quickly. This product with the whole pricing can sell faster than the one with decimal pricing.
Markers and brand ambassadors often work with their team to send us repeated email reminders about things abandoned in our cart, about disco8nts etc. Researches show that these emails influence our purchasing decisions to a greater extent and make us buy things that we actually do not need.
Customer Coupon Codes:
Customer coupon codes usually make us happier, and after receiving these codes, we often end up buying time that we had not planned. If you are a prudent buyer, then you must not fall into such traps and instead make an informed purchase rather than an impulsive one.
Thus, above are some of the popular tricks employed by marketers and entrepreneurs to augment their sales.