When creating a new website subpage, blog post, or product/category description in an online store, it is worth sticking to a specific strategy. It is based on the fact that at the very beginning you think about what might be of interest to your readers / potential clients.
You can use Answer The Public, Ubersuggest, checkwebsite.pro, Google Trends, and Google Keyword Planner for tons of cool SEO copy ideas. This way you can learn more about their interests, needs and what you can do for them.
You can always create this kind of content, and we don’t need to worry about the quality of the texts you write is not the best at first. And if you don’t have time, you can use SEO ai writer you can order SEO texts in different places (for example, on sites and copywriting agencies, from freelancers, copywriters, etc.).
1. How to stand out among the millions of texts on the Internet?
You may notice that someone has already written exceptional writing on topics that you would also like to bring up. But then it is worth focusing on preparing an article of even better quality. Have them pay attention to a given topic from different perspectives, present more valuable information, statistics and data. Let it be rich not only in textual content but also in diagrams, photos, videos, etc. This will allow you to prepare unique material that Google is more likely to offer to Internet users later when they search for such information.
It should also encourage us to update the content of our blog, website, and online store from time to time. Perhaps now you will prepare these texts even better so that they are richer in the video, audio, and other materials. And something like this will also improve the ranking of such articles in search results.
2. Write in a language appropriate for the audience and topic
When you start writing, focus not only on the material but also on the clients. You would like them to stay on your site for a long time and even decide to take specific actions. This will be possible if the text is clear and reliable for them.
You should leave something like this for internal texts. But texts already addressed to readers/buyers should specifically and comprehensively discuss the given topic. Relying on clear messages is a good solution here.
In your headings, headings, and paragraph content, it’s a good idea to naturally weave your most important keywords/phrases. These are phrases that Internet users enter into search engines to find information on a given topic, search for a specific product, service, or company. It is worth using proven keyword search tools Based on this, you can create a plan for the following texts that will promote your business on the Internet.
According to SEO principles, these keywords should be placed in a way that will appeal to audiences. There used to be a lot of tags at the end of this article or product/category description (as of now, this action does not have a positive impact on visibility on Google search engine). It is worth using synonyms for such keywords because Google robots interpret them perfectly and perceive them positively.
4. SEO copywriting – text formatting.
In order for the reader to read most of a given text (eg 50%, because he or she probably will not read it in its entirety, as statistics show), you must induce him to do so. How? The important thing is how interesting the text will be, how simple and clear it is to read it. In this case, the reader will believe you and will be happy to return to your site. Formatting the text will help with this.
First of all, it is worth formatting the text with elements such as:
headings and subheadings (h1, h2, h3);
short paragraphs – thanks to them it is much easier to focus on reading the entire text (the text does not stick together, so it is not so scary);
Photos – for example, adjusted for the headline and subheadings, which are interesting and perfectly represent the additional content;
video – this can be an embedded video published on the YT channel, which also improves the SEO value of the article. The user can play the video and read the text further.