SEO Backlink Strategy Guide 2023

There are different backlink strategies for your website. You want to build quality backlinks that will work effectively in 2023. So, what are you waiting for? Let’s get started.

What is link building, and Its Importance?

Link-building is very important in getting your website ranked in the search engine. Let’s take a look at its importance in SEO.

Link building is the way of creating hyperlinks to a website or webpage to improve its visibility on the search engine result page.

You can build links in different ways. In simple words, anyone can improve the rank of a website by creating high-quality links.

Types of backlinks:

  1. Do-follow backlinks.
  2. No-follow backlinks.

Different Link-Building Strategies:

  1. Guest Blogging
  2. Infographics
  3. Competitor’s Website Backlink Analysis
  4. Get Links from Social Media
  5. Use Anchor Text
  6. Search for High Domain Authority Directory Listing
  7. Generate Links from Press Release
  8. Use Forum Posting for Backlinks

Step 1. Guest Blogging

Guest Blogging is a part of content marketing and a popular way to get backlinks from authority websites. It’s an important way to create quality backlinks.

How to Publish Guest Post

  • Search for a topic for a guest blog that you want to publish. Example: “keyword” + guest blog.
  • Make a list of authority websites.
  • Send a mail to the website’s owner and ask them to accept your guest blog.
  • Write quality content and put a link to your website URL.
  • And finally, if you get approval from the website owner then you can publish your blog.

Step 2. Use Infographics

Infographics are collections of images, data, and charts that are easy to understand for the users. Using an image you can quickly provide an overview of a topic.

Infographics Listing

Steps to Create Infographics

  • Collect the information of content.
  • Separate paragraphs into the points.
  • Layout the elements of your infographics design.
  • Design templates for your infographics.
  • Lastly, publish it to the Infographic Submission websites.

Step 3. Do Competitor’s Website Backlink Analysis

Competitor's analysis

Researching competitors’ websites for backlinks, can be more beneficial for your website. You can also analyze how your competitors are performing on the web.

How to analyze competitor’s backlinks

You can do competitor backlinks analysis using tools like ‘ahrefs’ or ‘SEMrush’. What you need to do is collect the list of backlinks and use the websites to generate quality links.

Step 4. Get Links from Social Media

Social Media

Social Media is the most important platform to generate quality do-follow backlinks as well as attract visitors to your website. I am sharing some social media platforms that generate do-follow backlinks:

  • Facebook
  • Instagram
  • Pinterest
  • BizSugar
  • YouTube
  • LinkedIn
  • Blogger
  • Reddit and so on.

Step 5. Use Anchor Text

Using a keyword wisely in the anchor text is a great way to create backlinks. But always keep in mind that the keyword you are using for anchor text to generate the hyperlink should land on the proper landing page. This will help you in improving the relevancy and authority of your webpage.

Step 6. Search for High Domain Authority Directory Listing

Business Listing Sites

Always search for high DA do-follow directory submission websites. Creating do-follow backlinks means they will be crawled by the search engine and count as a quality backlink for your website.

Directory submission will help list your website URL under a particular niche or category.

Step 7. Generate Links from Press Release

Press Release is a way to write about an event, a service, or about your product. It is an Off-Page SEO technique that helps you to promote your events, services, and products online.

Step 8. Use Forum Posting for Backlinks

Forum posting is a popular way to get do-follow links for your website. Where people discuss their queries. In simple words, forum submission is an online discussion site. Quora is the best platform for forum posting.


Creating backlinks is a major part of off-page SEO. In this blog, I have shared the important steps of an SEO strategy that will definitely work for your website in 2023. And if I skipped or missed some backlink strategy, you can definitely suggest it to me in the comment section.

Sushma M.
Sushma M.
Hi, I am Sushma M. an experienced digital marketer with vast knowledge in related domains such as SEO, PPC, Social Media Marketing, and Content Marketing. I am also a Blogger and run my own blog, Digital Sushma. Lately, I have started researching and analyzing the latest innovations in the field of AI, ML, and Data Science and how these innovations can affect Internet Marketing.

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