Which career path to choose in Online Marketing in 2021?

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Online Marketing

Why Online Marketing?

Internet presents a wide range of activity options and choices for user to spend their time on. Some use internet for leisure and fun purposes, while others make an immense amount of money on internet. Today’s job market is getting more and more diverse with job openings related to work being done entirely on internet (online). Marketing is a field that can be ranked in the first place among the ones making profits to the company. Internet marketing is important because it helps companies to drive more qualified traffic. You reach more leads that are interested in some business. The ability to target specific leads helps to drive traffic that takes interest in your target company.

In this article, you will find the list of jobs that you can apply for in the digital marketing sphere.

If you are interested in pursuing your job in any of the fields below, you can find a wide range of possibilities on Jooble

UX/UI Designer

UX designer focuses on the interaction between users and everyday products and services, such as websites, apps, etc. The website designers are responsible for exploring users’ preferences, their ideal engines, and the easiest way of website navigation, preparing apps using instructions, etc. UI designers work on the visual representation of a website and an app. To mention but some, the design elements that we may see in any digital platform: graphics, arrangement, and styling of the icons, font, graphics, colour, menu. To create creative and catchy apps or webpages, you need to have deep and professional knowledge of Sketch, InVision, Visio, HTML, CSS (SCSS), iOS, Android, Design Systems, and Adobe Creative Suite. 

Content Producer and Content Manager

Digital Content Producer is developing the work done by website developers and create content such as photos, videos, GIFs, add music, videos, articles, descriptions to the posts, and more. The core purpose is to keep the user engaged and interested in the data provided in those posts. Apart from web pages, they may also work with social media channels such as Facebook, Instagram, Tik-Tok, and other famous platforms. Content Manager, on the other hand, manages timing and types of publishing, managing the preferences of the target audience, and monitors the work of content producers. Most frequently, content administrators work with other departments to monitor the needs of the company and plan digital campaigns and publications according to the data. 

Social Media Manager

Social Media Manager is working to make the company, organization, or individual that they work for a brand. SMM managers are responsible for running a brand`s social media accounts. Also they are obliged with executing digital marketing strategies for the brand.

To become a SMM you should be flexible: Have the ability to adapt to the changing needs of online marketing and keeping yourself updated with the new tools. You should be able to find the right ways to communicate with your clients, customers, future partners as well as be good in copywriting.

Digital Marketing Manager

Digital Marketing Manager produces, presents, and achieves marketing plans for the business. They are right working with Sales representatives to make a profitable campaign. Digital Marketing Managers should be great strategists in order to foresee what kind of scheme to draft for the further campaign. We advise you improve your following skills. You will have to know how to code (HTML and CSS in particular) in order to keep the web pages updated.

Design skills. Today, there are so many digital platforms for creating a wide range of presentations, photos, and videos apart from PowerPoint. What we else would like to advise are CRO and Marketing Automation. Convert Rate Optimization (CRO) is a key for ensuring that your work reaches out to your clients and many more people on internet. With Marketing Automation, you will have the data of the users viewing your posts and projects and attract them as the new customers based on their preferences you have been observing.

Email Marketing Specialist/Manager

An Email Marketing Manager is obliged with ensuring the success of an email campaign and the brand in particular. The exact responsibilities will depend on the manager’s specialties and the specific of the company.

Speaking of skills and knowledge that an email marketing professional should obtain: Strong knowledge of language, punctuation, grammar and writing skills as well as being able to build friendly communication with his or her customers, clients and business partners.

Conclusion

We believe that no matter which career path you choose in Online Marketing field. You should have good communication skills and an ability to learn new things as the Internet is developing really fast.

Marketing is a field that a company`s awareness and profit depend on. Internet marketing is important because it helps companies to drive more qualified traffic. You reach more leads that are interested in some business. The ability to target specific leads helps to drive traffic that takes interest in your target company.

In the article you can find a range of jobs that you can apply for in digital marketing sphere. If you are interested in pursuing your job in any of the fields below, you can find a wide range of possibilities on Jooble.

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