Email marketing is an important part of any digital marketing or internet marketing campaign. It has the ability to attract new customers and encourage loyalty from existing customers. When you utilise this platform in the right way, it has the potential to transform your business.
Create A Compelling Subject Line
There is no use spending hours on your content for an email if it is not going to be opened! The key to getting users to open your email and hopefully click through to your website is to create something compelling in the subject line that they can’t refuse.
This could be a significant discount code, limited time offers, free shipping or exclusive access to a new product. For example, ‘50% OFF FLASH SALE, ENDS AT MIDNIGHT’. You will know your customers better than anyone else, so offer them exactly what they are wanting and this is a great way to bring more traffic, and hopefully sales, to your website.
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Find Users Most Responsive Time
When you send out emails, you want to make sure that you are targeting people at a time when they are responsive. For example, someone might be more likely to quickly delete an email when they are getting ready for work than they would be when they have more time in the evenings.
You can find specific information about this through tools like Google Analytics. Something as simple as sending out your email a couple of hours later could transform the success rate of your campaign.
Don’t Overload Subscribers With Emails
If subscribers constantly receive emails from you, the value of your content will drop. Receiving a 50% off voucher code twice a week will take away the customers sense of urgency that will get them to click. Instead, limit the amount of emails you send in order to make them more enticing.
You could send a discount code once a month, along with a lookbook or interesting updates every couple of weeks. Keeping your customers interested by limiting the amount of emails you send is essential.
Create Content That Is Appreciated to The User
One of the simplest things you can do to increase the chance of your customer opening your email and making a sale or enquiry is to offer something of value to them. This might be a discount code as discussed previously, or helpful content that will build loyalty.
For example, a commercial property company might send out a monthly newsletter containing exciting properties that are for sale, a mini-dictionary to introduce complex terms like schedules of condition or business rates appeal and finally an incentive to encourage them to visit the website, like a reduction in fees if they enquire today. This provides useful information, an incentive and also good quality content for the customer to associate the brand with. Reminding your customers that you’re there, without bombarding them, is the key to a successful email marketing campaign.