Do you have new website and struggling to improve the website traffic? There is a way by which you can improve your traffic i.e.; by doing content marketing strategy.
About Google’s Freshness Algorithm
As you always know Google always loves the “fresh” content. Fresh and unique content will help you rank better in search page. The freshness algorithm promotes the new content of your website when it is in trend.
Google’s freshness algorithm means that it does not promote the recently published content, instead, it will promote the trending content on search.
Updating Content vs. Changing Content
In 2018 Google’s John Mueller had this to say about freshness as a ranking boost:
“Fresher doesn’t mean better. Don’t fall into the trap of tweaking things constantly …when you could be moving the whole thing to a much higher level instead.
It’s more a matter of your putting out new content… that’s relevant for people who are searching at the moment and that we’re ranking them based more on that…”
There is a difference between changing the content and updating content.
Changing the content does not show that is up to date according to the search trend. This means that you are only modifying your content or topic.
On the other hand, updating content means you are writing fresh & unique and updated topic.
How Fresh Content is Relevant?
Fresh and trending content always helps in increasing traffic and it engages your audience. Because every day users need trending and new topics.
A new website is going to struggle ranking in search. Evergreen content helps you to establish and improve traffic of your websites. Publishing content in trending topics is a useful content strategy for a new website. It attracts your targeted users to the topic.